Salesforce’s B2B marketing automation product, Pardot, is changing the way marketing teams and sales teams can connect with their prospects (and each other). Pardot offers a number of cutting-edge features for Lead Qualification and Lead Nurturing, as well as detailed analytics and reports. With the recent addition of Pardot Engagement Studio, fully automated marketing campaigns can easily be created in a way that gives each potential customer a unique experience by delivering content based on user actions. By keeping a pulse on your customers and their interaction with your marketing, companies are now able to deliver targeted content when it counts.
As an official Salesforce Consulting Partner, Mountain Point is committed to staying up to date with Salesforce’s latest products. We are happy to announce that Mountain Point’s Holland Dotts, recently received the two certifications available for Pardot: Salesforce Certified Pardot Specialist, and Salesforce Certified Pardot Consultant. Not only is Holland well versed in the many capabilities and features of this revolutionary marketing automation platform, but he also possesses a decade of digital marketing and web design experience.
For companies looking to engage in simpler and smarter online marketing, Pardot is second to none. By integrating seamlessly with Customer Relationship Management Systems (Salesforce, Sugar CRM, NetSuite, or Microsoft Dynamics CRM), Pardot can help your company reach prospects with personalized and targeted emails, collect detailed metrics of all prospect interaction with your digital marketing materials, generate high-quality leads, and send those leads to the right sales rep at the right time. Marketing just got a whole lot smarter, and Mountain Point is here to help your company reap the benefits.
For more information about how Mountain Point can help you integrate Pardot into your current marketing workflow, CLICK HERE.