Data is key to a successful marketing strategy
For episodes 1:8 and 1:9 of Data In Depth, our data-focused podcast, we sat down with Francois Gau of Levy Industrial. Francois explored the importance of a data-driven approach to marketing for manufacturing and shared tips for market mapping and customer segmentation. He also discussed the need to mix tried and true marketing strategies, like newsletters and trade shows with newer concepts like marketing automation and thought leadership.
Check out both episodes below and head over to Data In Depth to listen to our other episodes!
Don't miss an episode! Follow Data In Depth on Facebook, Instagram & Twitter and listen and subscribe with any of the following:
We want to say THANK YOU to our listeners by hooking one lucky winner up with a pair of Bose™ QuietComfort 35 wireless headphones! Click here to enter!
---
Have a topic you'd love to hear more about? Interested in being our next guest? Let us know in the comments below!