Whether capturing new Leads, creating customer support Cases, or both, it can be hard to determine the best approach for creating and configuring forms that integrate with your Salesforce instance. In this article, we’ll take a look at some of the main options available along with key considerations and pros and cons of each. Read More

The manufacturing industry is undergoing a fundamental shift. Their business is no longer centered on making products. Instead, it’s all about building relationships with customers to satisfy their desires and needs. In this new Age of the Customer, manufacturers must adopt the sophisticated marketing and customer service strategies formerly consigned to the domain of their retailers and... Read More