Whether capturing new Leads, creating customer support Cases, or both, it can be hard to determine the best approach for creating and configuring forms that integrate with your Salesforce instance. In this article, we’ll take a look at some of the main options available along with key considerations and pros and cons of each. Read More

How Lodge Cast Iron Gained a Complete View of the Customer Experience Lodge Cast Iron had a simple, but challenging, goal: put customer service at the center of their company. To do that, they knew they needed to tear down the silos separating their customer service reps from the rest of the company. The solution? Salesforce Service Cloud. Read More